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Digital User Hub

Type:

Logo Design

Date:

Tools:

Oct 2023

Figma, Adobe Creative Cloud.

Role:

Positioning, Design Process, Graphic Design.

What is Digital User Hub?

The Digital User Hub is an online knowledge base that covers the following topics:

  • Analytics and Dashboards (Including GA4, MS Clarity and Looker Studio dashboards)

  • Emails and Comms (Building emails using Dreamweaver)

  • SEO (Search Engine Optimisation)

  • T4 (Terminal Four - a content management system)

According to the brief for this task, the requester wanted:

"A logo that stands out among all Teams channels and should only have visual designs, no texts."

DUH Brief

Graphic 1: The logo is not graphical and or colour-wise consistent.

Design Iterations

1st Iteration: Plain Sketch

I chose icons that best represent the four topics (analytics, email, SEO, and T4) to show users what this channel is about.

DUH logo draft 1
DUH logo draft 2

Graphic 2: Sketched logo ideas created with Adobe Illustrator

2nd iteration: colours

DUH logo
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"I want the edge of the shield thinner."

DUH logo
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"I want you to combine the selected designs, meaning it should have the first design's blue background and the second design's white dots/bolts."

DUH logo final

Graphic 3: Final logo for Digital User Hub

Design Result:

What is DUH
Design Iterations
Design Result
© Designed by Xuechun Lin. All rights reserved.
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